Our Mission

Alisha Torres – Founder

Alisha started Aliterwise out of a desire to help scrappy startups who are interested in developing growth strategies for their businesses based on good customer insights but find marketing agencies and traditional research firms too expensive. Believing all companies can make better decisions when they understand what motivates their customers, Alisha wanted to offer guidance to those who wanted a more affordable DIY approach.

For the better part of two decades, Alisha has worked for both traditional market research firms and consumer intelligence agencies. She has helped clients of all types develop strategies leveraging her experience in consumer behavior, product development, advertising effectiveness, brand management and customer satisfaction. Witnessing when clients have a true “lightbulb” moment – when data points transcend into meaningful insights that can make their business better – gets her excited.

Aliterwise is the place where Alisha combines her passion for market research with her desire to help others succeed – with the goal of helping small businesses achieve their dreams with smart strategies anyone can use.