Author name: Alisha Torres

An experienced market research and consumer insights leader, Alisha began Aliterwise out of a desire to help small businesses and entrepreneurs develop growth strategies based on solid research. Before Aliterwise she worked at various traditional market research firms and consumer intelligence agencies including GfK, Nielsen, Experian and MRI-Simmons. She has helped companies of all types develop data-driven strategies in the areas of consumer behavior, product development, advertising effectiveness, brand management and customer satisfaction.

How Aliterwise got its name (picture of typewriter with the words "name search" typed on a sheet of paper
Aliterwise

How Aliterwise Got Its Name

At first glance, “Aliterwise” appears like just a made-up word. But if you know where to look, you’ll discover it’s actually a blend of smaller parts – each one reflecting a piece of the Aliterwise vision: helping others do things differently.