Our Cookie Policy

This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.

What Are Cookies

Cookies are small pieces of data, often text files, that are stored on your computer or device when websites are loaded in a browser. They are widely used to remember you and your preferences, either for a single visit (through a “session cookie”) or for repeat visits (using a “persistent cookie”). Cookies ensure a consistent site experience and perform essential functions that allow sites to run efficiently. They may be set by the site that you are visiting (“first-party cookies”) or by third-parties, such as those who serve content or provide advertising or analytics services on the website (“third-party cookies”).

Enabling/Disabling and Deleting Cookies

You can use your browser to automatically or manually delete cookies, specify that certain cookies not be placed, or change your browser settings so that you receive a message each time a cookie is placed. For more information about these cookie options for your browser, refer to the links below or use the instructions in your browser’s Help section.

You can also use settings on social media sites to control how advertising is personalized for you based on cookies. Refer to the links below for the social media sites that are used on this site.

Third-Parties

This policy only applies to Aliterwise, LLC. It does not apply to the practices of companies that we do not own or control, or employees or contractors that we do not manage. Information on this website may contain links to third-party websites, and any information you provide to those sites will be covered by any privacy policies they may have. Please be sure to read the privacy policies of any third-party sites you visit. It is those sites’ responsibility to protect any information you give them. Aliterwise, LLC. can not be held liable for their wrongful use of your personally identifying information. 

We do not sell data to third parties.

Why We Use Cookies

Here is a detailed list of each type of cookie we use, their purpose, and how long they remain on your device.

Essential

Cookies required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

WPConsent

WPConsent, LLC (“WPConsent”) operates several websites including WPConsent.com. It is WPConsent’s policy to respect your privacy regarding any information we may collect while operating our websites.

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Cookie IDPurposeDuration
wpconsent_preferencesUsed to store the user's cookie consent preferences.30 days

Analytics

Cookies used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. They let us improve content and build better features that improve your overall experience.

Google Analytics

Google Analytics uses a set of cookies to collect information on behalf of businesses which use the Google Analytics service and report site usage statistics to them without personally identifying individual visitors. ‘_ga’, the main cookie used by Google Analytics, enables the service to distinguish one visitor from another and lasts for 2 years. Any site that implements Google Analytics, including Google services, uses the ‘_ga’ cookie. Each ‘_ga’ cookie is unique to the specific property, so it cannot be used to track a given user or browser across unrelated websites.

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Cookie IDPurposeDuration
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js JavaScript is loaded and updated when data is sent to the Google Analytics server6 months after last activity
__utmxxUsed to determine when A/B or Multivariate test in which the user participates ends18 months
__utmxUsed to determine whether a user is included in an A/B or Multivariate test.18 months
__utmvUsed to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. It is updated every time data is sent to Google Analytics.2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. It is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmaID used to identify users and sessions2 years after last activity
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gat_gtag_Used to set and get tracking data1 hour
_ga_ID used to identify users2 years
_gaID used to identify users2 years
_dc_gtm_Used to monitor number of Google Analytics server requests1 minute
FPLCThe cross-domain linker cookie hashed from the FPID cookie. It’s not HttpOnly, which means it can be read with JavaScript. It has a relatively short lifetime, just 20 hours.Session
FPIDRegisters statistical data on users' behavior on the website. Used for internal analytics.Session
FPAUAssigns a specific ID to the visitor. This allows the website to determine the number of specific user-visits for analysis and statistics.Session

Advertising

Cookies used to provide visitors with customized advertisements based on pages visited previously. They are also used to analyze the effectiveness of the ad campaigns.

Google Analytics

Cookie IDPurposeDuration
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days

Functional

Cookies that help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and maintaining information relating to a user’s session, such as the content of a shopping cart. Functional cookies allow visitors to interact with the site and access features that are fundamental to the service.

Cloudflare

Cloudflare uses various cookies to maximize network resources, manage traffic, and protect our customers' sites from malicious traffic.

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Cookie IDPurposeDuration
cf_clearanceRequired for JavaScript detections. JavaScript detections are stored in the cf_clearance cookie.Session
_cfuvidThe _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.Session
__cf_bmCloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots.. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.Session

Google Analytics

Google Analytics uses a set of cookies to collect information on behalf of businesses which use the Google Analytics service and report site usage statistics to them without personally identifying individual visitors. ‘_ga’, the main cookie used by Google Analytics, enables the service to distinguish one visitor from another and lasts for 2 years. Any site that implements Google Analytics, including Google services, uses the ‘_ga’ cookie. Each ‘_ga’ cookie is unique to the specific property, so it cannot be used to track a given user or browser across unrelated websites.

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Cookie IDPurposeDuration
AMP_TOKENContains a token code used to read out a Client ID from the AMP Client ID Service. By matching this ID with that of Google Analytics, users can be matched when switching between AMP content and non-AMP content. (https://support.google.com/analytics/answer/7486764?hl=en)30 seconds to 1 year
GA_OPT_OUTUsed by Google Analytics to prevent tracking of website visitors. This cookie instructs the Google Analytics JavaScript to not send information to Google Analytics, essentially opting the user out of website analytics tracking. It does not collect personal information but helps manage user privacy preferences regarding tracking.10 Nov 2030